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Retailer Comms: Spring Launch

Following on from our email to you about our Spring Campaign, we’re ready to launch next week (wc 2 Sept).

The campaign will include:

Catalogue: Spring Bedding catalogue
Bedding customer competition
Spring Carnival Event in centre on Saturday 21st September
Bus back Advertising
Spring Mid Season Sales support
Digital + social media support
In centre collateral

Below you’ll find everything you need to know and how you can get involved.

Catalogue – BEDDER THAN THE REST!

Welcome to the Spring Mid Season Sale catalogue.

Featuring our bedding retailers in the centre, this catalogue is packed with great customer offers and is a showcase of what our centre can offer.

This catalogue is being distributed to 113,000 households in the local area, particularly to these postcodes:

4034 – Aspley
4053 – Brookside Centre
4035 – Albany Creek
4500 – Bray Park
4017 – Bracken Ridge
4032 – Chermside
4055 – Bunya
4012 – Nundah
4014 – Banyo
4520 – Armstrong Creek
4031 – Gordon Park
4037 – Eatons Hill
4018 – Fitzgibbon
4051 – Alderley
4503 – Dakabin
4054 – Arana Hills

The distribution dates are 3rd + 4th September and it will be in market until the end of October.

You’ll also receive copies to your store.

Bedding Competition

Customers who shop in centre can enter into the draw to win a $100 gift card, each week for 8 weeks.

To enter, they simply purchase any product (no minimum spend) in any store, visit our website: www.aspleyhomemakercity.com.au and enter their details.

The draw dates and retailers are 3pm on the following dates:

9th September 2019 – Beds N Dreams
16th September 2019 – BedShed
23rd September 2019 – Bedding Furniture Outlet
30th September 2019 – Forty Winks
7th October 2019 – Recline Furniture
14th October 2019 – Sleeping Giant
21st October 2019 – Snooze
28th October 2019 – Freedom

We’ll promote this competition in the catalogue, on our social channels and on the website. Please help us share this competition out through your own social channels.

Spring Carnival – Saturday 21 September

We’re celebrating the season and throwing open the doors to celebrate!

On Saturday 21st September from 10am – 2pm we’ll be hosting a Spring Carnival onsite. We’ll host this in the carpark which will mean altered traffic flow and parking for a few hours, but we’ll be filling that space with fun family rides, activities and lots of people!

The rides will be all FREE and include:

(1) Mega Dodgem Cars
(2) Super Slide
(3) Cup & Saucer ride
(4) Caveman Capers inflatable Obstacle Course
(5) Whirlwind ride

The location of this event is marked in Orange on the map below:

Free icecream from Twisted Icecreams for the first 150 customers.

Free Gift Bags (until stocks last) for customers attending this event.

Spring Mid Season Sale Support

Thank you to those that have shared your Spring Mid Season Sales with us.

If you have not yet done so, please email us the details. (marketing@arkadia.com.au).

We’ll promote these specials on our website and to our customer VIP Club.

Bus Back Advertising

To capitalise on our great centre location and to ensure we capture as much traffic as possible in our trade area, we are advertising this Spring Catalogue on the back of busses.

The details are:

Dates: 2nd September for 4 weeks
10 metro bus backs operating out of the Virginia Depot and focusing on the north side and in our catchment area.
A map of the bus routes can be found here.

Digital Support

With a new Digital Agency on board, our ‘Always On’ campaigns are now active.

We’ll also be filming and launching video content in the next fortnight, and will be sharing this across the Spring quarter.

This will bring more traffic to the centre – Stay tuned for more details…

In centre collateral

Brian will be delivering to you shortly:

Copies of the Spring Catalogue for your POS
A Strut card for your POS to promote the competition
Spring Fair giveaway bags. Theses bags contain a Reno Survivial Kit and centre flyers. Feel free to include anything else you like in these giveaway bags. These will be delivered to your store to hand out to customers yourselves. Feel free to do this at the front of your store or at the POS.

You’ll also see the poster near the exit driveway updated and a temporary sign at the front of the centre to remind locals of the Spring Carnival event.

Get on board!

Please support our Spring Campaign. Be sure to let us know if you have any other ideas on working with you – we’d love to hear from you!

Also, check out the Retailer Comms Spring Campaign and the Retailer Comms: 2019/2020 Marketing Plan! And, for more informations you can see our Catalogue.

Jillian Christie and Karlene Orpin.

Centre Management

Aspley Homemaker City

Retailer Comms: 2019/2020 Marketing Plan

2019/2020 Marketing Plan

Retailer Comms: Spring Campaign

Everything you need to know is here

Have questions? Talk to Marketing today marketing@arkadia.com.au

Benefits of building your own home

Building your own home from scratch may be a bit daunting, but there are certainly plenty of benefits to it, from the joy of having creative control over your vision to the money you could actually save.

Here are 7 reasons why you should start creating your dream home now.

7 Reasons to create your dream home

Savings and reductions

If you build your own home, you will only need to pay stamp duty on the land, not the house. You may also be eligible for stamp duty concessions if you buy off the plan.

If you’re a first home buyer, you may also be eligible for the First Home Owners Grant.

Visit firsthome.gov.au for more information.

Lower energy bills

New homes have higher energy efficiency standards and are made from new materials with new appliances, so you may be able to save money on energy bills.

This is especially the case if you decide to build a home using ‘passive design’ techniques that take advantage of the sun, insulation, energy-efficient glazing and more.

Any defects are covered under warranty

Phew! If anything goes wrong in your new home, you can breathe a sigh of relief and know that it will be fixed by the builder – all new Australian homes are covered by a minimum structural warranty between five and seven years on completed work. Some builders even offer extended structural warranties for even longer periods of time.

This is in contrast to buying an already established home, where it’s up to you to pay for any structural issues.

Greater creative control

Instead of inheriting less than ideal elements from an old house and compromising on the kind of home that you’d actually like to live in, building one of your own means you’re in control. While it can be a stressful process, it can also be quite rewarding.

Perhaps you’d like a generous kitchen island and marble benchtop with a sunroof above. Or maybe you’ve been yearning for a large backyard with space for the kids to play in. Now’s your chance to make that happen.

Less competition looking for land

Want to avoid spending endless weekends going to inspections, not to mention the emotional rollercoaster that comes with attending countless auctions? Build your own home.

Shiny new appliances

Older homes may have charm and appeal, but they often come with outdated appliances. If you build your own home, you can have it fitted with all the modern conveniences that you wish, from the latest dishwasher to a brand new stove.

Buying off the plan? It could be cheaper

While it may have its risks, buying off the plan often means you can buy a brand new home at a cheaper price.

Developers often need to sell a certain number of properties to sell off the plan in order to meet their finance and begin construction, so if you get in early, you could snag yourself a bargain.

How to create feng shui at home

Chinese New Year is the perfect time to revamp your home and bring some fresh energy to your space.

The ancient Chinese art of feng shui is a great way to put together a beautiful home by bringing in a positive flow of energy. Here’s how to bring some happiness to your home using a few basic feng shui techniques.

1. Bring positive energy into the home

In feng shui, energy enters your home via the front door, so it’s important to keep that area clear of clutter, yet warm and inviting.

Get rid of any mess in that area and instead, show it some love by perhaps placing a stylish console table to the side or laying a beautiful doormat or runner on the floor. It can even be as simple as regularly maintaining your front door by giving it a new coat of paint or cleaning it with a lint-free cloth or sponge to remove dirt and dust.

2. Declutter your living room

In feng shui, your living room should be clean, light, airy and free of clutter to attract positive energy.

Different shaped mirrors and various kinds of lights are a great way to bring light and positive energy into the room if you don’t have many windows.

While feng shui may dictate how to configure your home, one of its basic rules is the importance of creating a beautiful, balanced home by using common design principles. For example, choosing the best sized couch or rug for your living room.

3. Bring the outdoors in

Plants are a wonderful way of creating a feng shui-friendly home by activating positive energy in your space. The best time to introduce new plants into your home is at the start of the month or year when it symbolises a healthy beginning for you, your family and loved ones.

When it comes to choosing plants, look for those with curved or round leaves, instead of spikes or thorns. For example, peace lilies, philodendrons, bamboo and ferns.

The best spots to place plants in your home are in the east, south and southeast areas.

Don’t forget to take care of your plants – dying plants bring bad energy into the home, so water them as needed, put them in a sunny spot in your home and place them in beautiful pots.

4. Water = wealth

In feng shui, it’s believed that a water feature or fountain can attract abundance and wealth, from great work opportunities to financial success.

Ideally, the water will be constantly flowing and placed near your doorway (but not blocking it) to attract extra cash or career opportunities.

The best place to put your water feature is in either the east, southeast or north corners of your home. Avoid placing it in the bedroom or underneath the stairs.

How to create the perfect outdoor space

Create an outdoor space that will make your home the number one go to for family and friends gatherings.

Identify the purpose of the space

Go outside and envision your ideal outdoor space for you and your friends and family.

Ask yourself questions including, Will we be eating and drinking a lot outside? Are pets going to be roaming the area? Does this have to be a kid-friendly space? Is this space protected from rain? How many people will need to fit comfortably in the space?

Decide on the main upgrades to the space

Once the purpose of your outdoor space is identified it is easy to understand what you will need to enhance the atmosphere of the area. A must for a social outdoor space is of course a Barbeque – how can a family/friends outdoor get together be complete without one? It can’t! You can get your perfect barbeque from Barbeques Galore.

Furniture is an important element of an outdoor space, it can make or break the comfort of being outside. The Furniture Shack in Aspley has a sale on right now on a whole range of their outdoor furniture. Out On The Patio can also assist in finding the best outdoor furniture for your friends and family to enjoy.

Of course you will need to make sure you have a trendy place for afternoon drinks! Rice Furniture in Aspley has bar tables and bar stools that will make your home the number one preference to go to. Also, if you are looking for other brands, our Furniture Stores in Nunawading is hosting the Good Guys Nunawading and the Adairs Nunawading, and it would be awesome for you that will spend some time in this city.

If you are looking for a more casual atmosphere, perhaps a comfortable place for children to hang out at, The Furniture Shack and Out On The Patio have the perfect outdoor tables to go with your lounge.

Live Music Every Sunday!

Don’t miss the live music performed at Rice Café every Sunday from 11am – 2pm. It’s the perfect way to spend your Sunday sessions – eating a delicious recovery brunch, sipping on a colourful milkshake and listening to live music.

Creating space in small bedrooms

Small bedrooms can have a big impact with the right design and use of space. Whether you opt for the illusion of space or embrace what you have, there are endless ways to make a small space livable and chic.

Choose the right colours

Colours can make a world of difference to the look of a small bedroom. The darker the paint on the walls, the heavier the atmosphere and the more enclosed the room looks. Select light coloured paints, preferably pastel shades to make the room look open, light, and airy. Or you could look at light coloured wallpaper with small light patterns or designs.

Stay Minimal

All rooms tend to collect junk and the bedroom is the worst of them. Take a close look at your small bedroom. What are the non-essential things in it? Remove them all and see how much more space you suddenly have.

It may not be floor space, but even having an open dresser top or uncluttered bedside table can make the room seem more open.

Creative storage

Optimise your space with creative thinking and creative storage from Howards Storage.

There is space under the bed and at the bottom of the closet that often is lying idle. The space under the beds is ideal for exercise equipment or things that are needed just once on a day. To make access even easier keep your old shoe boxes to use as storage so they can be easily retrieved. High mounted (but not unreachable) shelves on the walls will also free up space below giving the room a more clean and open look.

Lighting

Lighting plays an important role in how a room looks. This does not mean that brighter is better – a bedroom lit up like a Vegas casino is not a place that you will be comfortable in. But keeping the lighting reasonably bright and using pendant lights or standing lights to focus the lighting ensures that there are no areas that are in shadow or sudden changes from bright areas to darker ones will give the room a feeling of being more open. Andrews Light Up can help with providing the perfect solution to get the lighting right the first time.

Custom Bedding

Investing in custom bedding to suit the size and style of the room. This will allow you to optimise space while complimenting the look and feel of the room.

Snooze in Aspley offers custom beds with nifty storage solutions and decorative bed heads to suit any style!

However, if you want more options to choose your furniture, you can go to our centre and check out all of our furniture stores in Aspley!

Create a stylish home office

Declutter

Clear your workspace from piles of random papers and folders, books you are not using and other clutter that has made its way into your office. If you have not or will not use the item in 3 months, put it away.

Get organised

There will no doubt be folders or books you will need at hand. Use magazine file holders or stylish boxes to neatly store them. Open rattan baskets available from PillowTalk also look great.

Light it up

Add a table lamp to your workspace. It will lift the mood and with the great range of lamps available from Andrews Light Up, you’ll be sure to find one that can become a feature.

Extra seating

If you have space why not add an occasional chair and create a reading nook. Perfect for off-screen work, you can position the chair to maximise natural light. Why not talk it up a notch and invest in a Lazy-Boy from Recline Furniture.

Add more colour

Using an accent colour against a neutral palette can make the room ‘pop’. Denim blues and lush greens are the colours forecast for the year ahead.

Style it

Your bookshelf has so much styling potential. Work it right. While there are no hard and fast styling rules, some great tips are to stack books horizontally and vertically, add a collection of objects, layer objects and incorporate some artwork.

A breath of fresh air: Our favourite indoor plants

If you are looking for that single, secret ingredient that has the ability to make just about any room look better, it’s a plant. The humble house plant is well and truly back on trend, and for good reason. A splash of healthy greenery instantly lifts a space to make a room feel fresh and welcoming.

If you feel like one of your rooms is lacking a little something, try adding one of our favourite plants for the home and if you feel that you don’t want the responsibility of care for it opt for a fake plant from Pillow Talk or Rice Furniture in Aspley!

Devils Ivy

Also known as golden pothos, fights nasty toxins like xylene, benzene, formaldehyde and trichloroethylene. Just be sure to keep this plant out of reach of your cat or dog as it’s toxic to pets.

Boston Fern

Ferns can typically be quite tricky to care for but the Boston fern is the most tolerant of the bunch. They prefer moist soil, indirect sunlight and humid conditions, so they’re an ideal plant for the bathroom. Not only do they provide a lush green display, they filter out the irritating chemicals, Xylene and formaldehyde.

Chinese Evergreen

This easy-to-care-for plant can survive in most conditions, even with low light and little water. It helps filter out a variety of air pollutants and begins to remove more toxins as time and exposure continues.

Weeping Fig

Often referred to as Ficus (like most plants in the fig family), Weeping fig’s love the light and don’t like being moved so it’s best to find a nice sunny spot in your home for it to stay and only re-pot when necessary.

Peace Lily

This popular indoor plant survives with very little sunlight and only needs watering about once a week, depending on the weather. Peace lilies cleanse your home of pollutants like acetone – a carcinogen commonly found in nail polish and paint. Keep this one away from your fury friends also.

Flamingo Lily

Native to the tropics, this exotic flowering plant prefers a warm and shady environment and daily misting helps to prolong its flowers. They are known to be effective in removing formaldehyde, xylene, toluene, and ammonia from the air.

4 tips to a well-dressed bed

Looking to the achieve that hotel feel right at home? Get started with these 4 tips:

Vary the sizes, colours and textures of decorative pillows

Different sizes and colours provide interest and variation. To achieve that hotel feel, go all out with layers of European pillows, multiple standard pillows and at least three decorative cushions to finish it off. The result is dramatic, plush and polished.

Play with colour and patterns for a more casual look

Simple, clean white bedding can be offset with a highly patterned coverlet for an artistic feel. Pillow Talk in Aspley has a beautiful new range of quilt cover sets and throws this Autumn to help add colour to the bedroom.

Or, if you want to spend some day in Alexandria Sydney, the Alexandria Home Centre has a lot of stores for you, as Decorug, Brescia Furniture and more.

Invest in good sheets

The easiest way to snazz up your bedroom is to outfit your bed with a gorgeous set of sheets. To keep the hotel room look, go for a crisp, white set of sheets that are at least 1000 thread count.

Hotel rooms tend to use sateen or percale sheets, but you should choose the material that feels most comfortable to you. The experts at Sheridan Factory Outlet will be able to help you put together the perfect set to fit any look.

Consider the lighting

You’ll notice that almost all hotel rooms have lamps or sconces on either side of the bed. This always helps pull the room together visually and also allows you to turn off the overhead light and create a warm and cozy mood in your space. Set the mood with Andrews Light Up to finish off the look.

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